Sending a review request starts a delivery workflow. Use the actual campaign statuses, respect customer opt-outs, and keep submissions and publication separate from email events.
Check permission and capacity before delivery
Invite genuine customers you may contact using a consistent experience-based rule. The verified owner manages recipients. Saving a draft does not send email; inspect the message, list, and allowance before the separate send confirmation.
Free includes 50 invitations per calendar month in UTC. Delivery also depends on the platform’s available sending capacity. If the workspace says sending is unavailable, keep the draft rather than repeatedly recreating it. You can still copy your public review link into a customer message you control and are authorized to send.
Read each status as a different event
Queued means a request is waiting for bounded processing. Sent means it was dispatched; delivered reflects a delivery event reported by the provider, not proof that a customer read it. Bounced or failed requests need a different interpretation from ignored requests. Check the campaign’s actual status and error information before drawing a conclusion about customer interest.
A matched completed invitation records a submission, not an inbox open or public review. Moderation precedes publication. Do not add queued, sent, and delivered totals as if they represented different customers; they are stages of the same workflow.
Keep private links and opt-outs intact
Campaign emails include a private invitation link and an option to stop invitations from that business. Keep a recipient’s link private; use the shared store review link for packaging or public pages. A recipient-bound campaign is not a reusable public form, and an invitation does not establish purchase verification.
An opt-out suppresses further invitations for that business, including unsent queued requests associated with the contact. Re-importing the address does not turn it into a fresh permission. Bounces and complaints also feed suppression handling. Do not try another spelling, account, or campaign to work around an opt-out; use your normal customer-support process for unrelated service needs.
Cancel carefully and diagnose before retrying
If a recipient group or draft is wrong, cancel the unsent campaign messages. An email already being dispatched cannot be recalled. Examine failures and permission issues before uploading another list, and avoid repeated requests to customers who already received an invitation. Free sends one invitation per campaign recipient; automatic follow-up reminders are not a Free feature.
Invitation links expire after 60 days, and participation is optional. Record actual outcomes without claiming engagement from delivery receipts. Report publication separately and respond to useful published feedback; the workflow continues after emails leave the queue.
Delivery status worksheet
| Observed state | What to check next |
|---|---|
| Draft or queued | Confirm the intended group, send approval, quota, and available delivery. |
| Sent or delivered | Avoid assuming a read, review, or sale; watch for matched submissions. |
| Bounced or failed | Read actual errors and suppression status before considering another attempt. |
| Unsubscribed | Respect the business-specific opt-out; do not re-import to bypass it. |
| Submitted | Check moderation separately from campaign completion. |
Questions and answers
Does delivered mean the customer read the email?
No. A reported delivery event is not an inbox-open measurement or evidence of a review. Use the actual matched submission and publication counts for those later steps.
Does unsubscribing stop every store’s invitations?
The invitation opt-out applies to the business named in that request. It suppresses future invitations from that business rather than asserting an opt-out from every store.
Can I recall a campaign after confirming send?
You can cancel unsent messages and future eligible reminders. A message already being dispatched cannot be recalled, so inspect the draft before confirming.
Sources and scope
ReviewList publishes this guide to explain a practical research or review workflow. Linked sources support the specific external principles discussed; they are not endorsements of ReviewList. Current merchant terms and the details of a particular order may differ.
- ReviewList campaign workflow
- ReviewList invitation allowances and reminders
- ReviewList submission and moderation rules
Editorial date: Oct 13, 2026. Suggest a factual correction.